Insights and Musings: The Evolution of Partner Coverage
July 19, 2017 Paul Conacher
I’ve been looking recently at how companies are covering their partner bases, what their plans and desires are, and how these are developing. This is not by any means a ‘structured survey’ of what’s happening but more musings and possible insights, as I’ve been having these conversations with clients, from a perspective of ‘many years’ in channels, and before that ‘many years’ in software sales. I welcome your insights and thoughts if after reading you have an additional point of view. Well, here goes.